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Describe in your own words how the need theories of work motivation are used to motivate employees?

Want to know the most effective ways to motivate employees? This article reveals some of the most powerful employee motivation techniques that have been proven to work for reputable companies.  

But first, why motivate? Well, everyone could use a little inspiration or a “driving force” to help them become more productive and efficient. Considering that some of the ways to motivate employees are actually quite simple, it would be worthwhile to apply them for both the company and employee’s benefit.

1) Remind the important role your employee has on the workplace.

This is especially useful with mom and pop start-ups. If the pay is small, and the employee wants to find better opportunities somewhere else, reminding them about the important role they make in your company (with appreciation) can boost their morale and sense of contribution.

2) Treat them like part of the family.

Motivation is highly influenced by how you treat your subordinates in general. Making your employees feel comfortable at their workplaces could make them stay longer and do their job much more efficiently. This is one of the proven ways to motivate employees.

On the other hand, treating your employees like emotion-less robots can hamper their productivity. Think about it, how would you like to work in a place where you are screamed at the whole time? While some people believe this is a normal set-up (it’s not), think about what will happen in the long run.

3) Use bonuses.

This is one of the ways to motivate employees that might entail additional costs, but could pay off in spades. Many companies don’t use bonuses because of two reasons. They either don’t have the financial numbers to move in such a way, or the company is usually too stingy to say the least.

If the company’s earnings have skyrocketed at the end of the month, then why not reward employees with bonus money or points to accumulate prizes?

Effective companies design bonuses so that employees would strive hard in order to obtain it. The main purpose of bonuses is to keep people working diligently in order to obtain additional money or compensation for the extra effort put in.

Although it would cost the company, it might also benefit by having employees that are more productive and happier with their work.

However, before you think of investing and using ways to motivate employees that involve your finances, be sure to look at your company numbers; and of course, consider the motivation that’s right for your people!

Ultimately, you have to settle for one of three business strategy

options. And it is important that you are clear on what one you are

going for.

Your business strategy choices are, at the end of the day, very

simple. The big question is, how do you want to position yourself

in relation to your competition. Basically your options are :

1. To be the cheapest

2. To be the best

3. To dominate a market niche

Many small businesses go for the first option, in the mistaken

belief that it is only way to survive. The problem is, there will

always be someone who can do what you do, more cheaply than you can.

A cost leadership strategy is only really suitable for big

businesses. Businesses that have substantial economies of scale.

They are able to spread their overheads thinly over large volumes,

and charge low unit prices. So if you are running a small business,

this strategy probably won’t work for you.

If, as a small business, you build your business reputation on

being the cheapest, you are operating from a position of weakness.

Even if you can survive with your low prices, you will not be able

to withstand a price war with a bigger competitor. So why take the

risk?

The second strategy, being the best, can be used to build a

powerful competitive advantage. It means, however, that you have to

have a unique product. Otherwise, you will have to spend a lot of

money on R&D to stay ahead of the competition.

You need deep pockets to win with this strategy. Unless, of course,

your product is so specialised that no one else is producing it.

And big companies, for whatever reasons, don’t want to produce it

either. That would give you dominance over a niche of your own.

Generally speaking, a product leadership strategy is only for

the big boys. Like, Nokia, Sony and Mercedes Benz. While being the

best in a category, and staying that way, can be a powerful

strategy for highly specialised small businesses, it is just not

sustainable for most. Which brings us to our third option.

Dominating a market niche in your industry. It is the most suitable

business strategy for most small businesses. By adding value in a

way that attracts a particular kind of customer, you can steadily

build your business success. You are able to charge a premium. And

you don’t have to be the “best”.

The trick, of course is to clearly identify your niche market, and

convince your target market that you provide the best solution to

their problem. For nearly all businesses, finding a niche and

dominating it provides a solid foundation for building a business on.

It is very important that you are absolutely clear on what generic

strategy you are relying on. Your business strategy, by definition,

is supported by a number of strategic tactics. Whether you are

aware of using them or not.

If you aren’t clear about your overall strategic direction, you may

end up using conflicting strategies. For example, focusing

customers on your low prices at the same time as you introduce best

of class products. Doing this means that your profitability suffers

and you fail to attract the customers you want : not good!

Deciding on the generic strategy that will create the business

success you are looking for, clarifies your thinking. And it helps

you see clearly what tactics you need to use.

According to recent research, an email marketing strategy based on voluntary sign ups will lead to high conversion rates. Email marketing has come a long way over the years, and it has become something more than just a failed strategy for spammers. Just as long as the emails are sent out to potential leads that have shown interest in them, they can bring in a lot of success.

If you’ve been thinking about giving an email marketing strategy a try, you need to make sure you do it correctly. You can’t just spam to thousands or even millions of emails-you can get into a lot of trouble for that these days. It wouldn’t do you any good anyway, since it will just go to the spam filters rather than inbox.

Thanks to the invention of spam filters, though, the email marketing strategy is easier on the rest of us. Have a form on your website or blog for visitors to fill out so that they can request more information about your service or product. Send out regular emails to keep them updated. Make sure you give them the opportunity to opt-out anytime they wish.

However, if you make the emails very appealing and interesting, you won’t have to worry about anyone ever wanting to opt-out! Additionally, they may also tell all their friends about your business as well. Wouldn’t it defeat the purpose of having an email marketing strategy if subscribers end up unsubscribing?

If you want your email marketing strategy to work, then there are a few things you need to know.

• Presentation. The formatting and graphics need to be visually appealing. Your email marketing strategy won’t work at all if you send your members sloppy, hard to read emails. Also keep in mind that a lot of email providers are blocking out graphics in messages. You should therefore give your readers an option to sign up for text or html versions of your emails.

• Content. Give your subscribers something interesting to read. Tell them something that you think they would want to know. Since they voluntarily signed up for your email list, they must already have some interest. Make the subject line very catchy as well.

• Discounts, coupons, and freebies. Everyone loves good deals and freebies. One of the most surefire ways to get an email marketing strategy to work is to offer subscribers special deals. It won’t hurt to offer your readers a little discount or freebie. Let them know that you’ll only be offering the special to them. Hopefully, they’ll enjoy the freebie or sample and will come back for more.

• Try to get to know your readers. Provide surveys for them to fill out and offer prizes upon completion. Encourage them to leave comments and to give feedback. You can still remain professional while getting to know your potential customers a little bit. An email marketing strategy shouldn’t always be “strictly business”.

You can win at the game of email marketing strategies by following these tips. You don’t have to remain in the dark forever when it comes to email marketing. Even if you’ve tried in the past and failed, try these tips and start over again. A good email marketing strategy will bring a lot of leads and even sales. This has been proven time and time again, and you can bring your business plenty of success by sending your subscribers well put together, informative, and fun emails!

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